Storytelling with digital annual reports

As one of the most common communications pieces produced by nonprofits, annual reports have grown to be one of the central storytelling tools an organization uses to reach its existing donors and other key audiences. Many organizations put significant employee hours into these reports—brainstorming, gathering content, designing, printing, mailing, etc.

Unfortunately, despite the importance of and resources poured into annual reports each year, a large number of organizations are stuck producing print reports that lack important measurement and storytelling tools.

Are annual reports worth the effort?

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