Sustainability reporting: Why bother?

Let’s be honest: Most corporate sustainability reports are not read carefully, if they are read at all. So, why bother?

At Domtar, our CEO, John D. Williams, got to the heart of this question in his introduction to our company’s latest report when he wrote: “I hope your reading of this report will be as helpful to your own sustainability interests as preparing it was to ours.”

With that sentence, John revealed a simple but often unspoken truth: A principal benefit of public reporting is, in fact, its very preparation. Nothing galvanizes an organization’s attention on its sustainability agenda more than periodically sending a report to customers, employees, investors and other stakeholders. It’s not unlike getting your house in order when you know you are throwing a party and inviting friends and relatives over.

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